About the brand
FUCHSIA by Izumi Tahara, founded in 2002 by Japanese designer Izumi Tahara, is a vintage upcycled jewelry brand.
After several years in the clothing industry, vintage lover Izumi decided to devote herself entirely to her passion for collecting vintage costume jewelry.
Inspired by the work of paruriers (jewelry maker for haute couture), she started to make jewelry herself.
In the meantime, she launched the one-of-a-kind vintage upcycled clothing collection exclusively for the Tokyo based multi-brand stores, ‘point de mignon’.
Then since 2011, Izumi debuted a small jewelry collection.
Her creation is one-of-a-kind jewelry, featuring antique and vintage elements.
Fuchsia by Izumi Tahara makes the rebirth of the vintage timeless pieces.
And now, in 2015 Izumi has focused to create her jewelry collection.
Fuchsia by Izumi Tahara’s jewelry brings timeless vintage jewelry of the past to modernity-truly Vintage Renaissance.
Luxury upcycled jewelry that combines vintage costume jewelry selected from a wide range of ages, Victorian era to the 1980s with value in itself, and vintage jewelry and elements of every decade will continue to inherit the good old things. We can say that this fits to the modern sense of valuing sustainability.
The brand name ‘Fuchsia’ is the designer’s favorite color, and the name of the flower that became the origin of fuchsia pink. The lovely flowers are like delicate jewelry. In particular, the collection uses a lot of flower and butterfly motifs to express the brand’s worldview.
All jewelry is hand-made by designer in Brussels. Designer also creates custom jewelry using materials selected by clients from designer’s vintage costume jewelry collections and elements. It must be the one and only special thing in the world for the ordered person.