Founded in 2002 by Japanese designer Izumi Tahara, FUCHSIA by Izumi Tahara is a unique vintage upcycling brand.
After several seasons of ready-to-wear collections, the designer, a lover of vintage, began to develop a passion for collecting vintage costume jewelry.
While collecting vintage costume jewelry, she was so inspired by the handiwork of haute couture jewelers called Parullier that she decided to start making her own jewelry.
In the meanwhile, in 2006, she started a collection of upcycled vintage clothing as an exclusive for a Tokyo-based boutique ‘point de mignon’. In 2011, she launched a jewelry collection of upcycled vintage costume jewelry based on the same concept as her clothing collection. She creates one-of-a-kind jewelry pieces using antique and vintage jewelry and elements.

designer   Izumi Tahara

The jewelry of Fuchsia by Izumi Tahara is a modern revival of timeless vintage jewelry from the past – a true Vintage Renaissance. Luxury one-of-a-kind upcycled jewelry pieces combine vintage costume jewelry, itself of great value, from the Victorian era to the 80’s, with all kinds of decade jewelry and components. This fits in with the modern sensibility that is interested in the sustainability of the inheritance of old things.
Fuchsia, the brand’s name, is the designer’s favorite color and also the name of the flower that originated the color name Fuchsia. This dainty flower is like her exquisite jewelry.

All jewelry is handmade in Brussels by designer, Izumi TAHARA.For the jewelry production, Izumi assembles vintage elements, such as precious costume jewelries, buttons and components that she has collected. These elements are combined and layered to form voluminous shapes.In particular, the collection makes extensive use of floral and butterfly motifs to express the brand’s world view.